“The soul never thinks without an image.” –Aristotle

“Any product that needs a manual to work is broken.” –Elon Musk

“Everything should be made as simple as possible, but not simpler.” –Albert Einstein

“Design isn’t crafting a beautiful textured button with breathtaking animation. It’s figuring out if there’s a way to get rid of the button altogether.” –Edward Tufte

“Design is an opportunity to continue telling the story, not just to sum everything up.” –Tate Linden

“Design and art are independent coordinates that provide their greatest satisfactions when experienced simultaneously.” –Milton Glaser

“Design creates culture. Culture shapes values. Values determine the future.” –Robert L. Peters

Design is not just what it looks like and feels like. Design is how it works. –Steve Jobs

“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.” Antoine de Saint-Exupéry

The details are not the details. They make the design. Charles Eames

Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
Dieter Rams

“Simplicity is about subtracting the obvious and adding the meaningful.” John Maeda

“You can have anything you want in life if you dress for it.” —Edith Head

“Designing a product is designing a relationship.” Steve Rogers

Designing is a matter of concentration. You go deep into what you want to do. It’s about intensive research, really. The concentration is warm and intimate and like the fire inside the earth – intense but not distorted. You can go to a place, really feel it in your heart. It’s actually a beautiful feeling. Peter Zumthor

Graphic design is the paradise of individuality, eccentricity, heresy, abnormality, hobbies and humors. George Santayana

Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution.
Ivan Chermayeff

‘LaFerrari’ means ‘the Ferrari.’ The excellence. In this car, we put everything we are able to do. Our extreme technology, extreme experience, extreme capability. And this has been the first Ferrari totally designed in our design center. Luca Cordero di Montezemolo

I think there is always a need for pure design. With pure design, you don’t need so much decoration. Jil Sander

Successful design is not the achievement of perfection but the minimization and accommodation of imperfection. Henry Petroski

“Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.”Charles Eames

“A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.”    Douglas Adams

“Everything is design. Everything!”  Paul Rand

“A man who works with his hands is a laborer; a man who works with his hands and his brain is a craftsman; but a man who works with his hands and his brain and his heart is an artist.” Louis Nizer

Every designers’ dirty little secret is that they copy other designer’s work. They see work they like, and they imitate it. Rather cheekily, they call this inspiration.  –Aaron Russell

 

 

 

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